After living in Calcutta (Kolkata), India since July, 2007, my family consisting of me, one 14 year-old son, a Siamese cat and a Greyhound are all moving to Delhi. This is our story of how we got here and how we are faring under culture clashes and climate change.
Thursday, April 7, 2011
Below the Fold - E15: Starting Your Branding Process
In continuation with our Social Media Branding talk yesterday, we're talking about where to start your branding process. Do you define your target audience first and brand for them or do you make your brand something that you (and your company) aspire to? What are your opinions?